Beyond the assembly lines and desks of the BMW Group, a great sporting heart beats: the BMW airBallZ are the official, company-owned basketball team of the automotive corporation. For a whole decade now, the team has brought sporting ambition, team spirit and a pure passion for street and basketball directly from within the company onto the court.
Design of a distinctive anniversary logo for the team's 10th anniversary (2016–2026). The challenge was to develop a dynamic logo in direct collaboration with the team that authentically captures the untamed character of streetball culture while working perfectly across a wide variety of media and apparel.
The final project resulted in a distinctive, production-ready identity asset. The branding achieved full adoption across the entire team infrastructure – from official match jerseys and training apparel to the club's digital channels for the grand anniversary tournament. The technical elaboration of the vector data guaranteed flawless, lossless scaling and implementation in textile screen printing as well as embroidery. The design received outstanding feedback from the entire team and ensures the players a timeless, strong visual presence on the court for years to come.
