Unterdünhofen GnbR

Concept and web design for an alpine retreat and outdoor hotspot.

2025
Design, Development, Wordpress

About the Client

„Nestled in the heart of the Austrian mountains, the Dünhofenhütte offers a truly special retreat. It is an oasis for those seeking a mindful break from the chaos of everyday life and the fast-paced world. At the same time, it draws paragliders, hikers and outdoor sports enthusiasts as a vibrant hotspot. The hut uniquely manages to combine the absolute stillness of the alpine landscape with the energy of active adventure.

Briefing

The development of a digital identity from absolute scratch. The primary goal of the new website was to replace the client's non-existent digital concept with a strategic foundation, make the unique atmosphere of the hut tangible, and directly increase the number of overnight stays.

Goals

  • Identification of the primary target groups (those seeking rest vs. active sports enthusiasts) and mapping of their user journeys to develop tailored, optimized workflows for both personas.
  • Definition of functional feature sets based on these user journeys to ensure that the emotional hut atmosphere harmonizes with practical user needs and booking barriers are minimized.
  • Conception and design of a responsive website that visually captures the delicate balance between tranquility and active sports.
  • Development of a clear information architecture on a WordPress basis to support visually consistent, scalable and straightforward self-management of content and availability

Results

This project resulted in the successful establishment of a highly emotional and structurally optimized digital touchpoint. After the launch, the client recorded a significant increase in direct booking inquiries through the new website. The time-consuming manual coordination by phone was noticeably reduced. In addition, the consistent mobile-first optimization ensures that sports-enthusiast hikers and paragliders can now easily inquire and book directly from their mobile devices while on the go.